Insights Insights | January 3, 2018

Winning the Big Game: Super Bowl Insights and Strategies


The Super Bowl is the year’s most expensive broadcast event for advertisers. The average cost of running a 30-second TV spot during the broadcast has increased 75% over the past decade, with brands investing over $4.2M in a 30-second ad. Given the large investment and large audience involved, advertisers tend to go all-in on creative, which has made the ads themselves a draw for viewers, regardless of which teams are on the field.

This creates an opportunity for brands to use digital advertising to engage both fans watching the game and those tuning in for the ads – without spending halftime ad rates.

Download the full report to see how you can employ new strategies to optimize your Super Bowl campaign.