Connected Data is a game changer! This holds true especially in the case of sports today. With data analytics being used in every sport in some capacity, it is now possible to determine the performance of a player or predict the probability of them winning or losing a match.

With the US Open almost half way through, Media iQ decided to look at some fun facts and the social media sentiment around the top tennis players, which brands could cash in on. For more on the insights, check our infographic below.

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