In-order to be able to fully deliver against our core value proposition of delivering scalable performance for our clients, it is essential that the trading model employed at MEDiA iQ has the ability to continually stimulate, sustain, and grow ROI. Leveraging our proprietary built advanced campaign analytics from AiQ, MEDiA iQ’s approach to trading is to cover off all levels of targeting opportunities available to display on a campaign basis. Backing up this exhaustive approach to targeting and optimizing display is our fully transparent approach to sharing exactly what is and isn’t working on a campaign level.
The flexibility of our model to be able to trade across all areas of display is absolutely essential when it comes to allowing MEDiA iQ the ability to split out performance between prospecting and retargeting. Over reliance on retargeting is a risky ploy as the market increasingly looks set to consolidate retargeting into centralized arms, therefore MEDiA iQ believe it is our ability to trade across all points of the purchase funnel which will be a definitive ingredient that powers future growth.