Infographics Infographics, Insights | December 20, 2015

Top 5 things you need to know about your beauty care shopper

From the latest hair cut trends to the hippest apparels, women and men, young and old are shopping for beauty care products. And what’s remarkable is that 94% of all U.S. households buy beauty products, spending an average of $98 each year.

When we looked at data on beauty care shoppers in the US, we found that online purchases increased by 15.4% last year.

And while celebrations like Thanksgiving increased online sales by 175%, weather can impact purchases too (16% increase in online traffic during snowy weather).

For more such interesting insights, check our infographic.

Media iQ beauty-care-shopper-IG-01 (2)

To download the full Consumer Packaged Goods report, click on Beauty_CPG_Vertical Insights


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