Insights Insights | July 11, 2017

There’s Always Room for Home Improvement: Insights for Digital Marketers

Home improvement shopping is no longer limited to the store. Shoppers rely on their smartphones to research and explore before they buy and for home improvement brands, that means an opportunity to convert browsers into buyers.

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A recent report by Nielsen suggests that 53% of U.S. adults made some type of home improvement in the past 12 months and 56% of adults spent $1,000 or more on furnishing their homes. With the home improvement market growing at 5.9% year-on-year in the United States, it has become key for these brands to be present during consumers’ shopping moments to win business.

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Here, we take a look at consumer behavior through the lens of home improvement to help home improvement brands dominate the shopper journey and trigger ads when they are most likely to engage.

Download the complete insight report here.

With inputs from Keshav Parashar, Insights Specialist. Illustrated by Pratima Vaska. Analyst – Maneesh Mohan.