Advertising Technology Advertising Technology, AiQx, News&Events, Product | May 8, 2017

Media iQ launches ‘industry’s only’ programmatic-first insight tool

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Media iQ launched ‘the industry’s only programmatic-first insight and planning tool’- AiQx, last Thursday. The event was hosted at the London Science Museum and saw an attendance of over 200 people from the industry.

AiQx provides insights on audience data to provide brands and agencies with total visibility across both micro and macro moments, with the intention of enabling marketers to act and react in real-time.Through this tool, digital planners and buyers will be able to develop ‘more targeted and relevant ad campaigns’.

Richard Dunmall, president of Media iQ further adds, “Having the ability to leverage multi-dimensional data is a complete game-changer for the industry. In an always-on world, businesses increasingly need to be relevant and understand the wider macro landscape to drive more efficient targeting and achieve effective business results.”

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