The ABCs of Back-To-School Marketing
Imagine somebody shopping for back-to-school products. Most likely, you have a very specific vision of who that consumer is – their gender, age, and perhaps even where they prefer to shop. But things aren’t always as straightforward for this unique set of individuals in search of a very specific set of products.
So who is shopping in preparation for the start of school? Which shoppers prefer browsing online and which ones prefer tossing items in their (physical) shopping cart? And most importantly, how can they be reached with relevant messages on their preferred channels?
Download this new analysis for answers to these questions, plus sample strategies for agencies and marketers to leverage to take their campaigns to the next level.
With inputs from Keshav Parashar, Insights Specialist. Illustrated by Pratima Vaska