Media iQ was founded to address the need for clients to understand their data better to derive maximum value from the insights their data possessed. The vision of the company has been to inspire through insights and the aim is for businesses to make better decisions from insights, which ultimately drive business growth.
When Gurman Hundal and Lee Puri founded Media iQ in October 2010, they specifically looked to address the above concern in the field of online advertising, and therefore, took advantage of a new programmatic and real-time advertising revolution which was occurring within the sector.
Their solution was simple – to convert the insights they extracted from data to deliver better targeted and high performing digital advertising campaigns. The value for the customer lay in market leading return on investment from their online ad spend, backed up by superior market leading insights. These insights provided a solution to the problem of lack of transparency within the online advertising sector.
In 2010, there was a clear gap in the market for a superior analytics technology platform that would transform campaigns and enable transparency for advertisers. This led us to the development of a ‘one-of-its-kind’ proprietary analytics technology platform AiQ, which has been at the heart of Media iQ’s success.
Over time, Media iQ has remained an independently funded organisation, which has grown organically on a global scale. With 550 clients, 300 staff and 12 offices, spanning 6 countries and 3 continents, Media iQ has proved that unlocking actionable insights can make a large difference to clients globally.