Of Speculation and Sweepstakes: Insights of the Grand National 2017
On the 8th of April, a lion’s share of the UK population will be engaged either at the Aintree racecourse or glued to their TV screens, to bear witness to one of the most prominent events in British culture. It is estimated that a quarter of the UK adult population will bet on the Grand National in 2017. The pursuit of this unforeseeable and whimsical sport brings to the fore not just folks who’re betting on this year’s hopefuls but everyone who is keeping up with trends, statistics, their favourite horses, jockeys, and tuning in to watch the big show. For advertisers, this means delving into a monumental amount of data and reaching out to the Grand National enthusiasts.
Did you know that someone talking about the grand national, is 4.3 times more likely to search for Burger King, than the average? Or that they are 4 times more likely to prefer HSBC for their banking needs? Creating custom audience segments around these enthusiasts and triggering TV sync ads at opportune moments is a grand win for advertisers who’re looking to cash in on the Grand National buildup.
Check out our infographic for more such interesting insights:
With inputs from Abhishek Pandey, Insights Specialist. Illustrated by Pratima Vaska.