Insights Insights | December 12, 2016

Richard Dunmall lays out Winter Travel Insights


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Richard Dunmall, Chief Revenue Officer at Media iQ speaks to Travolution on where people are heading to this festive getaway.

Richard Dunmall
Richard Dunmall, Chief Revenue Officer

The holiday season is upon us and people everywhere are planning their winter getaways. Whether tourists are seeking to visit winter wonderlands or to escape the colder climates in search of the sun, winter travel calls out to marketers and brands who’re looking to go on the journey with their consumers.

However, it’s nearly impossible for brands to reach these users if they aren’t aware of their travel booking habits. Getting the correct messages to the right customer can be difficult, but it’s one that marketers in the industry need to get right.

By exploring the online behaviour of travellers to and from the UK, insights can help marketers to plan and optimise their travel-specific digital advertising campaigns and reach out to the right set of consumers at the right moment. This will, in turn, result in more targeted and effective campaigns, delivering improved ROI for brands.



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