Realtime-bidding-schnell-schneller-automatisch-Real-time Bidding fast,faster..automatic.
The auction model in real-time bidding, within automated media trading is a pioneer, but is often viewed with skepticism in the German market.
Read the full article on Absatzwirtschaft.
Julia Wadhawan speaks with Ciro Scognamiglio, General Manager, Media iQ Germany, who explains how the real-time bidding process works. Our trading team featured below also explain the process step-by-step and and discuss key elements that drive a successful programmatic campaign.