news news | July 19, 2017

Press: Media iQ Accelerates Growth With Investment from ECI Partners

Media iQ announces deal with ECI Partners, the UK’s leading growth-focused, mid-market private equity firm, which sees ECI take a minority stake in the analytics and technology business

London, July 19th, 2017: Media iQ, the leading global analytics and technology company, today announces a significant investment round from ECI Partners, the UK’s leading growth-focused, mid-market private equity firm, in which ECI will acquire a minority stake in the business

By transforming client’s data into high-performing advertising campaigns, and providing real-time insights to drive tangible business change, Media iQ has created unrivalled value and ROI to their clients and partners across the globe. So much so that they have recently been ranked No4 in the Sunday Times Track 200 fastest growing International UK Companies.

The partnership announced today will allow Media iQ to continue its rapid growth through a strategy of diversification into new regions, as well as through further investment into product development out of its Bangalore office. Leading technology investment bank, GP Bullhound advised Media iQ on this transaction. Media iQ’s founders, Gurman Hundal and Lee Puri, alongside the senior management, will continue to hold a majority stake.

“The partnership with ECI is all about accelerating our ambition and growth,” said Gurman Hundal, co-founder and CEO, Media iQ, “ECI has a long and proven track record of partnering with innovative, high-growth businesses and today marks the start of a new chapter in our journey.”

“We are incredibly excited to work alongside Tom Wrenn, who will join our board, as well as the rest of the team at ECI, to further cement our position as the leader for the smart, connected, data-driven world.” said Lee Puri, co-founder, Media iQ.

Tom Wrenn, Head of TMT at ECI commented, “Media iQ is one of the UK’s unsung technology successes and has seen unprecedented growth in the last few years. Having built their own proprietary analytics and planning platform, AiQx, alongside their global footprint and partnerships with some of the world’s leading brands and media agencies, Media iQ is poised for further growth and expansion. The team at ECI are very excited about this new partnership and look forward to working together to realize Media iQ’s full potential.”

logo Also, read Breaking News: Media iQ Announces Significant Investment Round from ECI Partners 

About Media iQ

Media iQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights.

Media iQ has a clear vision for clients – to inspire through insights. Its expertise is ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. In short, Media iQ makes data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and unlock new revenue opportunities.

Founded in 2010, Media iQ has more than 350 staff in 12 offices globally, serves more than 650 clients, and enjoys a 92% client retention rate globally. Headquartered in the UK, it has offices across North America, Europe and Asia.

About ECI Partners

ECI Partners is the partner of choice for dynamic, mid-sized growth businesses in the UK. We focus on technological and market disruption as well as long-term sustainable growth trends. We have an unrivalled track record in the mid-market space, and particularly in TMT, one of ECI’s three core sectors.

Investing in TMT: our track record

Since 1990 we have invested more than a third of our capital in this sector, generating a multiple of over 4x from 28 separate exits.

As a high-growth, international business Media iQ fits with ECI’s core investment focus. Other comparable ECI transactions in data and technology businesses have included:

  • Clarity Blue, the data analytics provider, sold to Experian (8x return)
  • Wireless Logic, the European M2M & IoT market leader, sold to CVC growth (6x return)
  • CarTrawler, the B2B2C travel technology platform with 1,500 agents in 30,000 locations across 174 countries, sold to BC Partners (6x return)
  • Fourth, the first MBO of a SaaS business in the UK with rapid international growth following acquisitions in CT, USA and Berlin. Sold to Insight Venture Partners (3.5x return)

Our investment focus

With offices in London and Manchester, we invest in management buyouts, buy-ins and acquisition finance deals of high growth companies valued between £20 million and £150 million. Over four decades we have helped many mid-sized companies to realize their full potential, and have generated strong returns. We have:

  • Raised ten funds over our 41-year history
  • Realised more than 100 exits since 1990
  • Generated an average IRR of 36% since 1990

ECI Partners currently manages approximately £1.2 billion on behalf of our investors. Learn more at

 Press Contacts

Ked Mather

Nazli Ekim
Director of Public Relations, Media iQ North America


James Isola, Jais Mehaji
ECI Partners PR
+44 (0)207 379 5151