Advertising Technology Advertising Technology, Data Science | November 25, 2015

Prabhu Prakash Ganesh, CTO, Media iQ, speaks about ‘Accelerating Insights and Decisioning at Scale’ at Appnexus Optimize

“Insights from data is like finding a needle in a haystack. You need to know, not just the nature of the haystack but also need to know what kind of needle to look for.’’

November 2, 2015, saw over 140 engineers, developers and data scientists attend the Appnexus Optimize session. Prabhu Prakash Ganesh, CTO at Media iQ, was invited to present our programmatic achievement, and the integration of Appnexus technology into our own stacks.

Prabhu Prakash Ganesh: Chief Technology Officer @Media iQ

The Appnexus Summit that spans over a period of five days serves as a forum where thought leaders across advertising technology, get the opportunity to meet one another and discuss developments in the industry. The discussions range from how they can work together in  solving those challenges, and in turn create the next generation of intelligent solutions for marketers.

This video covers Prabhu’s  presentation on our journey and evolution in the data analytics space, the products we have built over the years, the advantages of working with an open platform like Appnexus, and how we are using real time analytics (RTA).


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