DATA:ENGINEERING & UNIFICATION
AiQ collects, stores and processes over 1 trillion data points. We unify over 500 diverse signals and map that to every individual user, device, and auction. This vast repository of information drives predictive modelling and underpins the insight which powers media programs.
Our specialist labs team build and deploy predictive models. The output is predictive customer segmentation and user level propensity scoring. We deploy machine learning techniques which determine which variables cause the greatest lift – enabling us to drive greater cost efficiencies.
ACTION:REAL TIME ADAPTION
We have built our real-time modification engine which enables us to adapt campaigns against any parameter at the point of every bid. Speed and scale maximise the opportunity for unique customer segmentation and scoring to deliver competitive advantage.