Advertising Technology Advertising Technology | February 7, 2017

MiQ offers advice for brands that hope to leverage the wealth of data available from large-scale sporting events

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MiQ delves into six ways to make data work for you

It’s that time of the year again. Diehard fans are tidying up living rooms across the world, and data analysts are poring over the details, picking the bones from one of the most intense and exciting Super Bowls of all time following the New England Patriots’ late, late victory over the Atlanta Falcons. The talk which now dominates such sporting events is the impact of data, and how it can change the whole game experience.

So, how can marketers utilise the wealth of data available to them to optimise their timely advertising campaigns?

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