Millennials: Your New Luxury Customer
Olivia really knows what she’s buying and which luxury brands are most talked about on social media . Who’s Olivia? She represents your new luxury customer- millennials.
You look forward to her tweet every time she tweets about a brand. You’d be so excited if you could know which devices she converts on. If you did meet Olivia, you would discover that she is not a high-net-worth shopper with a lavish penthouse condo and big investment portfolio but just someone with a steady cash flow, and little accumulated wealth.
Take a look at this video to know what your luxury buyer looks like today.
How can marketers leverage these insights? We’ve gathered the vital insights for how millennials research and buy luxury products for marketers to build campaigns that connect with them instantly.
For more information, download our insight report on Millennials: Your New Luxury Buyers
With inputs from Saurabh Menon & Priyanshu Gupta, Insights Specialists.