News&Events News&Events, Opinion | October 31, 2017

Media iQ’s Georgiana Haig and Harriet Cunningham are looking to change the status quo

mediatel-newsline-logo

Read the complete article here

Georgiana Haig and Harriet Cunningham have established WiQ as a fully-functioning sub-brand of Media iQ in the UK

Georgiana Haig and Harriet Cunningham
Georgiana Haig and Harriet Cunningham

From the visible lack of women in the boardroom and on panels, to the quieter discussions around the gender pay gap and maternity rights, the media and tech industries’ problem with women is systemic – and rooted firmly in a world that still too often favours men.

In the majority of cases it’s not that we’re unaware, or being willfully ignorant, but actually finding the means to cut the tree from its roots and drive real, tangible change is proving to be a frustratingly slow process.

Two women looking to challenge the status quo from the ground up are Media iQ’s Georgiana Haig and Harriet Cunningham, who are on a mission to make sure the next generation of the media industry are instilled with the skills and knowledge they need to create a future where people aren’t discriminated against because of their gender.

Dubbed WiQ, the initiative’s aim is simple and clear: to educate and advocate gender equality and greater female representation in ad-tech, media and Media iQ, through building a community who stand for a more diverse and inclusive industry.

One year down the line, Haig (27), a product manager, and Cunningham (26), a senior account manager, have established WiQ as a fully-functioning sub-brand of Media iQ in the UK – and with a host of training workshops and networking events already under their belts, the initiative is beginning to roll-out across Media iQ head offices globally.

In fact, it has picked up so much speed over the last 12 months that running WiQ has become a permanent part of both of their job roles.