news news, press release | June 14, 2016

Media iQ joins forces with Eyeota to bolster local insight for advertisers

Eyeota partners with Media iQ

Media iQ has formed a global partnership with Eyeota, the global leader for audience data.

The unique integration will allow Media iQ to utilise Eyeota’s data segments to gain an unrivalled understanding of audience insights across every market they work in. In doing so, we will be able to help clients make better advertising decisions before a campaign has even started. This will lead to better performance and less wastage, whilst driving more sales.

This announcement makes AiQ, Media iQ’s advanced analytics technology platform, even more, effective at generating business-changing insight for its advertisers. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights. By teaming up with Eyeota these unique tools will allow advertisers to make the most out of their marketing investment and drive business growth.

The partnership follows a busy year for Media iQ, who opened offices in Sydney and Melbourne in February to serve the growing APAC market.

John Goulding, Global Product Director, Media iQ said, “Our decision to add Eyeota as yet another AiQ integration is a reflection of the investment we’re making to unlock unique insights for global advertisers. Via the Eyeota integration AiQ can now generate enhanced pre-campaign insight that can accelerate the optimisation process and deliver next-level performance for advertisers.”

Kevin Tan, CEO, Eyeota, added, “We are pleased to partner with Media iQ to serve as an analytics vehicle for strategic media buys. As a data-driven company, Eyeota’s data helps to inform critical business decisions that can boost digital advertising campaigns.”

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