Media iQ bridges the buying and strategy gap
The global analytics technology company is helping brands dig deeper into what they want most: rich consumer insights.
Media iQ believes advertisers are sitting on a huge bank of untapped potential.
The global programmatic buying platform isn’t just talking about the inherent power in great creative, the strength in a strategy-focused media plan or the reach of real-time bidding. For Media iQ, there’s a huge opportunity for mining data on the back-end of the programmatic buy.
With offices in 12 cities around the globe, including New York, Toronto, London and Sydney, and working with clients across the advertising spectrum, the analytics technology company that specializes in actioning insights into media planning and buying has a wealth of data at its fingertips, says Alfie Atkinson, managing director for Canada.