Media iQ at The Drum’s Programmatic Breakfast Panel with Ronan Shields, the IAB and more
MEDIA IQ IS ON THE DRUM’S PROGRAMMATIC BREAKFAST PANEL IN NEW YORK TODAY
With ad blocking, media rebates, distressed DSPs, and declining stock prices currently dominating the ad industry’s news agenda, it can be easily forgotten that ad tech is going through a period of unparalleled growth.
However, if the charts are to continue showing upward trajectories transparency and clarity are essential. And even the most zealous of ad tech proponents will concede that ad tech outfits have always done a great job of articulating the value they provide in the market.
The Drum Programmatic Panel, aims to explore some of the more notable dynamics in the sector, including:
- How do the US and UK markets compare, and contrast?
- What are the new technology advances and the implications for the wider ecosystem?
- What are the immediate steps each tier of the market needs to take in order evolve and grow?
The breakfast panel will be hosted by Ronan Shields, Digital Editor at The Drum, with Michael Chock, US VP of National Sales, Media IQ as one of the panellists along with other executives from IAB, Optimal.com, and SalientMG.