Advertising Technology Advertising Technology, Media iQ @ ADWEEK EU 2016 | April 19, 2016

Media iQ at Adweek Europe: Day 1

Day one at AWE, and it was nothing short of amazing!

Advertising Week Europe 2016, kicked off yesterday at Picturehouse Central in Piccadilly, London. And the first day  was hugely successful.

The 45 minute panel on ‘Realising the Data Dream’ flew past with the audience engaged every minute. Hosted by Richard Dunmall, Chief Revenue Officer at Media iQ, the panelists comprising Graham Wylie, Senior Director at Appnexus, Chris Duncan, Chief Customer Officer at News UK, Philip Mordecai, Director at Curzon Home Media and Dan Clays, CEO of OMD had a healthy debate on open platforms, whether data is being used accurately to drive decisions? 

Some of the key points that emerged out of ‘Realising the Data Dream’ session were –

Data is about driving more relevancy into communications and creating more opportunities to talk and engage to our customers more.  

For agencies, transparency with data has now become mandatory, and we now have to become data literate than ever before.

Skills gap is one of the significant obstacles today,  and  people who can find a narrative in the data are in demand today than ever before.

With moments lasting literally seconds, at the point of consumption on mobile devices, context and the situation have an impact in today’s moment’s marketing.

Mobile ROI and monetization in cross-screen, programmatic and content was the theme of the second session – Economist Masters of Monetisation, where we participated as panellists along with other industry experts from Facebook, Bing, Guardian, and the Economist.

The key points that emerged out of ‘Economist Masters of Monetisation’ session were –

Mobile is driving programmatic today, but to win in the media world now, one has to bring in great content to technology to improve the overall experience.

Customer journey is more complicated, and we have to think about how to increase the yield on mobile devices, and this is where measurement is key.

A lot of companies are talking about data, but not all companies are focusing on how the data is being consumed or whether it’s relevant to the audiences that we are reaching out to.

This is what AWE was created for – to bring inspiring thought leadership together on one platform, a place where brand, media, marketing, tech and broader cultural communities can connect and guide conversations that shape the global industry.

There’s lot more from Media iQ coming this week. Stay tuned for the Data Congress session today from 3:45 pm.  

data cong

 

 

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