Media iQ are Gold Partner of Advertising Week 2017 in Europe and New York
We are delighted to announce that we are Gold Partner of Advertising Week 2017 in Europe and New York.
Kicking off the proceedings in Europe, the week-long premiere event for marketing, brand, advertising and technology professionals, presents endless opportunities to learn, network and liaise with the industry’s best.
Our participation stretches across the week, where we will be joined by industry experts and panelists for each of our sessions. We are presenting partner of the ‘Data & Analytics‘ track – Moving Beyond the Cookie, where we will be debating and discussing on how businesses need to think wider the cookie and look at macro inputs and their ability to provide real-world, real-time moments.
We will also be conducting two engaging workshop sessions. One on “Planning in the Programmatic Age”, talking about what the future looks like for planning strategies and how technology can help advertisers control a complex ecosystem. The second titled ‘Connected Data for Business Transformation’, where we take a look at how companies have a wealth of data at their fingertips (Ad-server, Website, CRM) and answer the pertinent question, if data can be used to run not only advanced programmatic strategies but also make transformative business decisions.
There is much more in store! Stay tuned for more information on our thought-leading content and celebration at Advertising Week Europe.