Advertising Technology Advertising Technology, News&Events | September 29, 2016

Media iQ and SYZYGY win Most Effective Use of Data and Chairman’s award at The Drum Digital Trading Awards

The Drum DTA blog version
Wednesday 21st September marked the first Drum Digital Trading Awards USA. The awards, which were held at the Eddison Ballroom in New York City, reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry in the USA.

“The Drum Trading Awards provide long overdue recognition for the creativity, ingenuity and entrepreneurial thinking that is required to navigate the complexities of the programmatic landscape and develop sound targeting, measurement and optimization strategies. These awards generate excitement and appreciation for the discipline and the unique skill set that it demands.  The inaugural round of entries showcased a diverse group of talent from across the branding and DR spectrum. They demonstrated a wide range of trading sophistication, with many entries setting a high standard for future award classes. I expect these awards to pick up momentum over the coming years as the industry looks to celebrate the central role that digital trading plays in modern digital campaigns.” Chairman of the judging panel, Benjamin Dick, Director at the IAB

We are delighted to announce that Media iQ won the Most Effective use of Data and Chairman’s award with our partner SYZYGY, for the Avis Budget Group campaign.

SYZYGY partnered with Media iQ to help re-architect Avis Budget Group business for activation across the programmatic landscape as well as use data to overcome commercial business challenges.

The chairman’s award is an accolade given by the chair of the judging panel, Benjamin Dick, Director of the IAB, as his personal favorite award, chosen from all 19 categories – the entry that he wanted to give special recognition to.

The Drum Winners photo

Check out a recap of the evening by watching the video below.

 

The Drum

The Drum is Europe’s largest marketing website with plans to rapidly become the largest Global website with 1.4m page views per month.

The Drum has been around for almost 40 years, initially as a magazine and changing with the times to add TheDrum.com, our hugely successful news site. The past few years has seen The Drum rapidly grow to dominate the London market.

25% of The Drum’s online traffic already comes from the USA market (we have up to 800,000 million unique visitors every month to the site).

 

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