Maxim Group and Media iQ Digital panel discussing the future market impact for ad blocking
The steps taken by large tech companies to improve browsing experience on mobile traffic is slowly but surely shifting toward smaller mobile devices. In fact, due to restrictive data plans and slower loading times prevalent on smaller screens the speed at which pages load are key to publishers and their readers.
We think, a more holistic view needs to be taken by a centralised body. Technology can now check the speed of connection, device type, pixel count and many other factors which should enable an accurate decision on the size and quality of image to serve for that user.
It is also important to look at the unnecessary tracking happening from all parties, firing multiple scripts and redirects which extract browsers variables whilst increasing page load, blocking the single thread process and therefore ruining user experience. The advertising itself is not to blame but the bloat of the eco-system needs to be addressed.
Maxim Group and Media iQ are hosting a panel, Thursday December 10, to discuss the future market impact for ad blocking.
Take a look at the line-up of speakers
Stewart Easterbrook – Chairman and Strategic Adviser – Media iQ Digital
Jonathan Adams – Chief Digital Officer, Maxus Global
Sean Blanchfield – Chief Executive Officer of Pagefair
Ben Barokas – Founder & CEO at Sourcepoint Technologies
Neal Sinno – General Manager, US Operations, Playbuzz
Maxim Group LLC Senior Vice President, Institutional Sales, Mike Fenton
– Overview of the types of Ad Blocking today, and in the future
– The challenge it creates for publishers and marketers
– Who is vulnerable and who is safe
– Growth of ad blocking shows online advertising needs to change
Moderator – Stewart Easterbrook – Chairman and Strategic Adviser – Media iQ Digital
Stewart Easterbrook is currently an independent consultant in the media and advertising market. He is the former Executive Director Digital Development of Starcom MediaVest Group, Europe. In this role, he focused on the growth and development of digital and performance marketing capabilities for the Publicis Groupe’s largest media communications network. Previously, he was CEO of Starcom MediaVest UK from July 2008 to September 2013. He is currently a Strategic Adviser to MEDIA iQ Digital as well as Chairman of the Board. Media iQ Digital is a global technology and analytics company with a focus on providing solutions in the programmatic media space.
Jonathan Adams is Chief Digital Officer, Americas, for Maxus Global Media (a unit of GroupM & WPP). Mr. Adams is recognized as an industry leader having served as Chairman of the AAAA Digital Marketing Committee, as well as honored by Advertising Age, Media Magazine and the University of Florida (2013 “Alumnus of Distinction”). Over his 20+ year career in media, Jonathan has also held senior digital roles at iCrossing, Digitas, and OgilvyOne. He’s managed a wide variety of clients including: DIRECTV, LEGO, Delta Air Lines, Post Foods, Equifax, Mead Johnson Nutrition, Kraft Foods, Bristol-Myers Squibb, IBM and Kimberly-Clark. He recently published an article titled: Ad Blocking: What It Means, What To Do.
Ben Barokas is a serial entrepreneur and angel Investor in startup technology companies developing, transforming, and disrupting global business models. Currently CEO of Sourcepoint the first content compensation platform. Prior to Sourcepoint Ben ran Google’s Global Marketplace Development team. Prior to Google Ben was the founding CEO of Admeld which was acquired by Google in 2011.
Sean Blanchfield is CEO and co-founder of PageFair, the leading counter-adblock technology provider. He co-founded his first business while still an undergrad at Trinity College Dublin. In 2003, he dropped out of his PhD to launch DemonWare, the firm that built the vast online technology stack that powers video games like Call of Duty and Guitar Hero (acquired by Activision Blizzard in 2007). In 2010 Sean and team witnessed firsthand the damage caused by ad blocking on their network of games websites. By 2012 they had launched PageFair to develop a decisive publisher-focused solution to growing ad block adoption. Today, PageFair has been integrated on over 4000 websites, including many leading international publishing brands.
Neal Sinno is General Manager of US Operations at Playbuzz, where he responsible for market assessment, product development and sales. He also oversees strategic partnerships. Prior, Neal was SVP of Strategy and Business Development for Optimistic Media, a programmatic platform for video advertising. He has held senior roles at Arkadium, Mellon Financial, The New York Times and Lucent Technologies. Neal is on the board of advisors for Optimatic Media, Motivate Design and the Casual Games Association.