International Women’s Day: Why Knowing Your Female Audience Matters
Did you know that 80 percent of online purchases are made by women? Or, did you know that in 2015, 70 percent of car purchases online were made by women.
”These figures indicate that women represent a portion of the buying public that no marketer can afford to ignore”
When it comes to advertising to women, marketers need to understand who this demographic really is, what their interests are, and how much influence they hold over purchase decisions.
This International Women’s Day, our analysts looked at the female demographic group, and analysed trends in the Travel and Health and Wellness vertical.
Our insights indicate that not only are women key decision makers when it comes to booking leisure holiday packages, but single women, over 45, are increasingly travelling solo.