Advertising Technology Advertising Technology, Infographics, Insights | February 2, 2018

How brand advertisers can use programmatic to get the most out of the Six Nations championship

A recent TVTY study found that sporting events were UK digital brand marketers’ favourite for “moments marketing”: digital marketing efforts triggered by offline events. With the annual international Rugby union competition just around the corner, it is imperative for brands to get into the midst of the programmatic action, engage audiences, and create memorable brand experiences for fans of the sport.

Six nations fans

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