Have you weather proofed your campaigns?
Does weather affect your business, and your sales? If your answer is yes – Weather Sync will prove extremely useful to you.
Connected Brand is Media iQ’s full funnel branding solution which uses advanced analytics and insights powering relevant, impactful and connected digital branding initiatives. Weather Sync is one of the various offerings within Connected Brand and provides advertisers and brands the opportunity to significantly boost campaign performance, engagement or uplift using real-time targeting technology that detects and analyses changing weather conditions, and triggers or modifies programmatic brand campaigns at the opportune moments. To top it all we can layer this with postcode, geo targeting and social sentiment analysis.
This infographic, showcases an example of how weather sync was successfully used for a car rental company in the US and highlights the impact of weather on the retail sector.