Advertising Technology Advertising Technology, Opinion | November 2, 2017

Evangelos Sideras talks to Mediatel about the AA/Warc adspend forecast

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Evangelos Sideras Joint managing director, UK
Evangelos Sideras
Joint managing director, UK

Evangelos Sideras, joint managing director, UK talks to Mediatel about the AA/Warc adspend forecast. “Despite cautious tones from the industry in 2017, this report shows that all mediums have seen growth in advertising expenditure. It is an indicator that despite economic uncertainty in the UK, there remains a confidence in marketing from brands, especially in emerging digital mediums such as out-of-home and audio. This also highlights that brands are looking to truly innovate from a marketing and creative standpoint by reaching their consumers in many different ways, and through a variety of mediums. Based on the advertising spend forecasts outlined, the future of the UK media landscape appears positive and provides the platform for marketers to excel.”