Easter is Officially Travel Season
Easter means more than just chocolate bunnies. Easter break is usually a time when people start thinking about their summer travel plans. With the weather starting to warm up, the sunshine usually persuades consumers to venture out to take short breaks during the four day long weekend.
With a bit more leisure time to search for that perfect break, our data indicates that 39 percent of consumers book their holidays 22-30 days in advance, while 32 percent of users book their holidays 15-21 days before Easter.
Given this, it’s definitely not too early as travel marketers to begin promoting the “Easter Travel” trend. With Easter falling this Sunday, Media iQ decided to look at audience attributes and browsing patterns of consumers who searched for travel related content during Easter.
Our insights can help marketers plan their marketing campaigns more efficiently, budget intelligently for the coming Easter break, and understand when travellers are planning their travel, and where they plan to visit, thereby increasing conversions and bookings.
With inputs from Ramya Pingili, Insights Specialist.