CPG Brands: In Pursuit of a new Digital Marketing strategy
The time has arrived for CPG (Consumer Packaged Goods) companies to realign their marketing strategies and rethink their formulas. With extremely brand-aware consumers who are constantly comparing prices on their smartphones while shopping, brands need to up their digital campaigns spends, as well as adopt custom targeting strategies to reach these consumers. In a landscape where consumers are becoming increasingly ‘brand loyal’ and tech savvy, it’s crucial for brands to predict, segment and target relevant audiences.
But how do brands reach consumers who are increasingly relying on their mobile devices to make purchase decisions? MiQ can help brands delve into data on shopping habits, shopping behavior and also utilize location-based targeting with personalized messaging and relevant creatives.
View our info-graphic below:
If you are CPG brand and want to how to know how you can engage consumers, download this case study report now.
With inputs from Keshav Parashar and Diptarka Roy, Insight Specialists.