Changing Air Travel Preferences: Regular Travellers Vs. Low Cost Travellers
Do the type of holidays consumer plan, influence the type of marketing campaigns they are most likely to engage with? Do marketers need to target older age groups differently than younger age groups?
With the holiday season round the corner, Media iQ looked into the online behaviour of regular and low cost air travellers and the choices they made when it came to air travel.
We looked at their travel interests, top keywords, and conversions from the domains they visited most, and have found some interesting insights.
TAKE A LOOK AT THE INSIGHTS WE FOUND
With inputs from Shraddha Mehta, Insights Specialist and Sarah Mueller, Graphic designer.