Advertising Technology Advertising Technology, Media iQ @ ADWEEK EU 2016 | April 13, 2016

ADWEEK EUROPE 2016: Join Samsung, Expedia, Telefónica, ESI Media, AppNexus, Blood, The LAD Bible, fifty-five and Media iQ on Tuesday April 19th

THE DATA CONGRESS

APRIL 19TH, 3.45 PM – 6 PM, THE GUARDIAN STAGE, PICTUREHOUSE CENTRAL, ADVERTISING WEEK EUROPE 2016

We have unprecedented access to data and measurement tools. For the multi-billion dollar advertising and media industry, this means leveraging data to connect with consumers in powerful new ways. The Data Congress unites an all-star line up to detail how data and analytics drive performance and the bottom line.

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REGISTER HERE

3.45 PM to 4.30 PM – ISBA -NEW DATA PROTECTION REGULATION

Garreth Cameron – Strategic Liaison Group Manager, Information Commissioner’s Office
Claire Knight – Head of Data Protection, L’Oreal
Michael Bond – Data Protection & Privacy Advisor, News UK
Stephen McCartney – Director of Information Governance and DPO , Royal Mail

4.30 PM to 5.15 PM – MARKETER’S PERSPECTIVE ON DATA

Marketers discuss the opportunities, struggles and strategies of today’s huge mountain of data.

Daniel Rosen – Global Director of Advertising, Telefónica
Angelique Miller – Global Director, Creative Partnerships Expedia Media Solutions
James Keady – Head of Digital, Samsung

Moderator – Richard Dunmall, Chief Revenue Officer, Media iQ

5.15 PM to 6 PM – THE SCIENCE AND CREATIVITY FORMULA

The overwhelming firehose of data in today’s tech-centric world has spawned a whole new economy of audience measurement tools and insights.  The winners in this new data, rich ecosystem are the ones combining creativity with science, using data to predict trends and build new monetisation models for the future.

Mimi Turner – Marketing Director, LAD Bible
Mats Carduner – Chief Executive Officer, fifty-five
Doina Harris – Global MD ATB, AppNexus
George Prest – Founder, Blood
Jo Holdaway -Strategic & Commercial Data Director, ESI Media

Moderator – Stewart Easterbrook, Chairman Media iQ

 

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