ADWEEK EUROPE 2016: Join Samsung, Expedia, Telefónica, ESI Media, AppNexus, Blood, The LAD Bible, fifty-five and Media iQ on Tuesday April 19th
THE DATA CONGRESS
APRIL 19TH, 3.45 PM – 6 PM, THE GUARDIAN STAGE, PICTUREHOUSE CENTRAL, ADVERTISING WEEK EUROPE 2016
We have unprecedented access to data and measurement tools. For the multi-billion dollar advertising and media industry, this means leveraging data to connect with consumers in powerful new ways. The Data Congress unites an all-star line up to detail how data and analytics drive performance and the bottom line.
3.45 PM to 4.30 PM – ISBA -NEW DATA PROTECTION REGULATION
4.30 PM to 5.15 PM – MARKETER’S PERSPECTIVE ON DATA
Marketers discuss the opportunities, struggles and strategies of today’s huge mountain of data.
Daniel Rosen – Global Director of Advertising, Telefónica
Angelique Miller – Global Director, Creative Partnerships Expedia Media Solutions
James Keady – Head of Digital, Samsung
Moderator – Richard Dunmall, Chief Revenue Officer, Media iQ
5.15 PM to 6 PM – THE SCIENCE AND CREATIVITY FORMULA
The overwhelming firehose of data in today’s tech-centric world has spawned a whole new economy of audience measurement tools and insights. The winners in this new data, rich ecosystem are the ones combining creativity with science, using data to predict trends and build new monetisation models for the future.
Mimi Turner – Marketing Director, LAD Bible
Mats Carduner – Chief Executive Officer, fifty-five
Doina Harris – Global MD ATB, AppNexus
George Prest – Founder, Blood
Jo Holdaway -Strategic & Commercial Data Director, ESI Media
Moderator – Stewart Easterbrook, Chairman Media iQ