A Window into the UK’s ISA Buyers
Around 93% of UK adult consumers hold a savings product, with an average of £5,900 of savings per account across providers. And a large population in the UK have opted for an Individual Savings Account (ISA), which is a hugely popular personal investment channel, that was launched at the end of the last century. The account is exempt from income tax and capital gains tax on the investment returns, and no tax is payable on money withdrawn from the scheme either.
Individuals looking for flexibility in their financial planning, consider partnering with ISAs. To understand the kind of audience that opts for ISAs and the kinds of ISA options available, MiQ looked at audience attributes, and browsing patterns of users searching for ISAs.
This presentation highlights our key findings.
ISA customers are 14% more likely to be male, and research about ISAs mainly during weekdays, with traffic peaking on Mondays, during office hours between 9am – 2pm.
And while users with low-income invest heavily in Cash ISAs, consumers with higher income ( > £50K ) prefer to invest in Stocks and Shares ISA.