A marketer’s guide to the API economy
APIs are enabling brands and marketers across all sectors and roles, to make faster, more informed decisions through the interoperability of applications, and the exchange of data.
At Media iQ, we believe the future of effective marketing and unlocking business changing insight lies in an agile use of the API economy. Our series of infographics explores this in more detail. Part 1 is below, and part 2 will be posted soon….