4/20: Insights on the Marijuana Holiday
Ahead of April 20th, positive sentiment towards marijuana legalization seems to be growing in the United States. In 2016, medical marijuana became legal in half of the 50 states, making it the biggest year for marijuana reform yet.
Legalization of recreational marijuana won in California, Maine, Massachusetts, and Nevada, (and lost in Arizona, where it was largely considered a long shot). These states joined the bandwagon of states where recreational marijuana is already legal including Colorado, Washington, Oregon, and Alaska.*
Advocates of the recreational drug are hopeful that California–one of the first states to legalize medical marijuana in 1996 and home to roughly 12 percent of the U.S. population– will usher in the tide of legalization across the country. We’ve looked into audience profiles and social trends of the country’s pot enthusiasts (or just about anyone searching for marijuana-related keywords), and drawn up compelling insights about 4/20, also known as the National Marijuana Holiday.
With inputs from Keshav Parashar and Abhishek Pandey, Insights Specialists. Illustrated by Pratima Vaska.
*Secondary research and map source: http://www.vox.com/2016/9/14/12064226/marijuana-legalization-election-vote-california-2016